ICL Services

Social network

A new social network has been launched in Russia, where everyone can become popular. In it, in addition to the usual functionality for publishing photo and video content in the format of a post and story, likes and comments, the mechanics of event announcements are implemented. They can be public, open only to friends, or closed, in which you can join the announcement only by clicking on the link. Description of online events is accompanied by an active link, offline - geolocation. All this can be done using QR codes.
A successful launch of any project requires coordinated work of the entire team. And not a single social network can do without content moderators, who must view the entire content, check the possibility of posting on the site in accordance with the rules of the social network and compliance with the requirements of Russian legislation. We also need a user support line, whose employees will be able to quickly resolve all issues, for example, with logging into an account, fix bugs, and escalate the problem to developers for a prompt solution. ICL has extensive experience in working with international social networks, deep expertise in content moderation and user support, and uses an integrated approach in the implementation of services. That is why the Customer wanted us to solve these issues.

Key Challenges

  • Put together a team of moderators to prevent users from publishing content that violates the platform's rules.
  • Organize and provide chat support for users.
Solution

Implemented our solution

  1. In a short time, namely, in just 5 days, the ICL Services team successfully completed the task.

    Our experts:

    •        formed a team of moderators, support line employees, a trainer, a quality manager, a team leader, and a project manager.

    •        developed rules;

    •        trained moderators and support line specialists;

    •        started the service.

    Daily, moderators check publications, stories and announcements. For a 12-hour shift, each of them processes at least one thousand pieces of content. Support line specialists provide consultations to users and process requests using chat: every day each specialist processes more than 20 requests, with releases with updates and marketing activities, the number of requests increases 3-4 times.

    In addition to the direct provision of the service, the project team builds and automates processes, prepares a knowledge base for the customer, supplements the regulations for moderation and support, and composes service values.

Results

  • In just 5 days we launched a service for content moderation and user support.
  • We ensured a high level of quality, speed of content processing, response time to requests in the chat support for users, and fast escalation of problems.
  • Formed the rules and requirements for the posted content.
  • We built a process of making changes to the rules and content requirements in connection with regular amendments to the legislation and toughening of liability for violations.
  • Created a knowledge management system.

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