ICL Services To Present Pro.GenII At “Data+AI 2025”

The annual Data+AI2025 forum will be held in Moscow on March 27, 2025, . This year’s event focuses on discussing how to improve business efficiency through data and artificial intelligence and finding the balance between implementing data innovations and ensuring business process reliability. ICL Services is a partner of the event.

Sergey Scherbakov, Head of Data Analytics and Machine Learning at ICL Services, will participate in the Data Management session. In his report entitled “Pro.GenII: Cognitive Dissonance and How to Deal with it” Sergey will review current challenges associated with generative artificial intelligence and suggest approaches to overcoming them.

“Generative artificial intelligence is a tool with enormous potential, but its perception is often built on myths and inflated expectations. This is what my report will be devoted to—how not to succumb to the hype and to avoid cognitive dissonance and, most importantly, how to make generative AI work forthe benefit of the company, not a single person”, admits Sergey Scherbakov.

Data+AI 2025 Forum will be held at Safmar Aurora Lux Hotel in Moscow. The event organized by Open Systems Publishing will bring together leading experts in data and artificial intelligence, providing a unique platform for sharing experience and discussing current trends.

View our new video for information about ICL Services’ goals and business positioning.