ICL Services Showcases ICL.Retail for Gas Stations at Zapravka 4.0 Forum

ICL.Retail software is already well established on the market and is actively being deployed by ICL Services' experts in customer infrastructures. Unlike industry-specific solutions for retail, fuel dispensing, and restaurants, it enables a single consolidated receipt covering café products and non-fuel goods, supported by a unified set of promotions and loyalty system.

The system provides control over fuel sales, automates self-service areas, and enables inventory management and customer behavior analysis. At the Zapravka 4.0 forum, the software was showcased on a touchscreen-based POS terminal with displays for both the cashier and the customer. This setup creates an advertising space directly at the checkout, where customers are already prepared to spend money and are focused on the screen. Among other features, ICL.Retail does not require on-site servers at gas stations, and the cash registers can operate in offline mode, which is critical for ensuring uninterrupted operations.

"The Zapravka 4.0 forum proved to be a great platform for discussing key industry challenges and innovations with colleagues. We were able to demonstrate our solution to representatives of regional gas stations – not just as a customer service tool, but as a unified management hub for a rapidly growing business," says Galina Musina, Head of Retail Solutions and Services at ICL Services.