The project client is one of the world's largest specialized cat and dog food manufacturers.
The company's headquarters are located in France, and its products are currently available in most countries worldwide.
To address these issues, the company sought the expertise of ICL Services.
Key Challenges
- Providing continuous database processing service
- Consolidating the gathered information into a unified CRM
- Verifying the accuracy of data entered in breeders' questionnaires
Implemented our solution
Before initiating the project, the client requested a service cost estimate to determine the feasibility of outsourcing and the speed at which operations could commence.
Considering the high level of professionalism and strong skills of the specialists, the ICL Services team assured the service would be operational within a week. The client chose to collaborate, thus reducing salary budget expenses and promptly addressing the need.
The project commenced in June 2022, with work initiated from the ground up within the tightest deadlines. ICL Services supplied a team of three operators who underwent swift training and began delivering the service.Under its scope, the expert team accomplished the following task blocks:
— Establishing a unified database of breeders from diverse sources.
— Organizing questionnaire data.
— Manual inspection of the accuracy of personal and contact information entries.
Upon project completion, the client received a unified database in the CRM system, with the project work still ongoing. Each month, we handle, verify, and transfer more than 100,000 contacts and questionnaires.
Products and technologies
- intraservice – the Customer's ITSM systeme
- The Customer's CRM system
Results
- Throughout the service provision period, we ensured a complete service management cycle.
- We significantly minimized errors in breeder questionnaire data.
- We adapted the breeders' contact database to domestic software.
- We boosted customer engagement and responses in the Client's marketing activities by 15%.