ICL Services Introduces Corporate Mascot

ICL Services announces the launch of a new brand element — a corporate mascot named Fich. The red panda has become the official advisor to the CEO on corporate happiness. The development and integration of the mascot into the company’s internal and external communications is a logical continuation of the brand’s evolution and the refresh of the ICL Services corporate identity, developed in 2024.

Bright and talkative, Fich is responsible for boosting recognition and strengthening the company’s image within the IT community. Fich is expected to become a prominent part of ICL Services’ visual communication.

Adapted to the company’s existing “fiery” corporate style, the red panda was not chosen by chance — it is a character that embodies the history, specifics, and philosophy of ICL Services. The animal’s way of life aligns with the company’s business approach: the ability to adapt to various conditions and ensure a high level of security intertwine with a unique approach to solving client tasks and creating digital solutions.

“Fich is much more than just a mascot for us. We are confident that its appearance will mark a new stage in developing a vibrant internal corporate style and a recognizable IT hero in the Russian market,” comments Renata Abaidullina, Head of Marketing and PR at ICL Services. “It has already been integrated into the corporate portal, is being implemented in internal employee activities, and very soon will be present in the media, at events, and in the company’s social initiatives.”